> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sprig.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversational Surveys

# What is a Conversational Survey?

A Conversational Survey is a chat-style survey experience that presents questions one at a time in a natural, dialogue-like flow. Instead of seeing multiple questions on a single page, respondents interact as if they’re having a conversation. This design is more engaging, feels more human, and often encourages richer responses.

<Note>
  **Note:** The Conversation format is available for In-Product Surveys, Long-Form Surveys, and Feedback studies.
</Note>

# Why Use Conversational Surveys?

* **Higher Engagement**: Feels personal and lightweight, driving stronger response rates.
* **Better Data Quality**: Open-text answers come through richer, more authentic, and more detailed.
* **Improved Experience**: Respondents find it more enjoyable, intuitive, and natural.

# When to Choose Conversational vs. Standard

**Choose Conversational if:**

* You want deeper insights with richer qualitative feedback (e.g., checkout studies, feature feedback, usability research).
* You want to create a positive and engaging respondent experience.

**Choose Standard if:**

* You need a fast, efficient pulse check (e.g., quick NPS or CSAT).
* Speed and brevity are more important than open-text depth.
* You’re collecting simple, quantitative metrics.

# How to Set Up a Conversational Survey

1. Navigate to a Feedback study, Long-Form or In-Product survey.
2. Click Edit.
3. Click the **Settings tab** near the top of the survey.
4. Select "Conversation" from the **Survey Appearance** options.
5. *\[Optional]* Enable the **Show Survey Provider Persona** setting if you'd like to provide additional context to respondents about where the questions they're seeing are coming from. This is helpful for ensuring respondents understand the survey isn't a chatbot and for building trust.