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New: Exclude Responses from Analysis

by Laura Desmond-BlackHave a response that isn’t useful? Now you can easily exclude it from the in-app analysis.To take advantage of this new option, navigate to the Responses tab of a survey, locate the response you want to exclude, and click the menu in the upper right corner of the response. You’ll see a new “Exclude from analysis” option in the dropdown menu. Select it to hide the response from question summaries on the Data tab of the survey and the AI Study Report.Once it’s hidden you’ll see an indicator on the response so it’s easy to tell what’s happened with it. You can undo the exclusion if needed by heading back to the same menu. Enjoy cleaner data, with less effort.Email distribution graphic

New: Email distribution from Sprig

by Laura Desmond-BlackGet your survey in front of the right people without spinning up a separate email tool. With Sprig’s email distribution functionality, you can send your survey to a list of contacts using your own domain, customize the email’s content, and review open rates.Sprig’s email distribution supports the needs of enterprises by allowing you to:
  • Upload a Contact List once and reuse it across future Email Runs and Surveys.
  • Personalize the email message with recipient data uploaded through the CSV, insert your survey link in one click, and take branding to the next level with a full HTML editor.
  • Meet unsubscribe requirements with automatically included unsubscribe links that route recipients to a branded page.
  • Schedule emails to go out on survey launch or at a later time. Add additional Email Runs to the same survey at any time, each tracked separately for sends, opens, and response rates.
Available now for use with link Surveys and customers on the Enterprise plan. Learn more or reach out to your Customer Success Manager to get started!Email distribution graphic

New: Conjoint questions for Surveys

by Laura Desmond-BlackWant to know what your users would actually choose, not just what they say they prefer? Now you can find out quickly with Sprig’s new Conjoint question. Show respondents realistic combinations of features and ask them to pick one, just like a real purchase decision, so you can understand the components of the package that matter most.Use Conjoint questions for pricing and packaging research, understanding willingness to pay, and estimating relative feature importance.With Sprig’s Conjoint you can:
  • Build your own experiment: define features and levels, choose how many options appear per task and how many tasks each respondent will complete.
  • Optionally randomize the order of features across respondents to avoid bias.
  • Exclude unrealistic combinations with Exclusion Groups, and optionally add a “None of these” choice for more realistic results.
Results are summarized for quick scanning, broken out by feature and level. Alternatively, export full response-level data as a CSV for deeper analysis or send it over to your favorite LLM using Sprig’s MCP.Available now for Surveys and customers on the Enterprise plan.Quotas announcement

New: Sprig Panels

by Laura Desmond-BlackNeed feedback from outside your existing user base?With Sprig Panels, you can recruit verified participants and deliver your survey to them without leaving Sprig. Reach fresh audiences for concept testing, brand perception research, and more, without over-surveying your own users.Target exactly who you need with 300+ recruitment criteria, from location and job title to industry and income, with live audience size and cost estimates as you build.Sprig calculates and handles incentive payouts automatically, so there’s no manual tracking or spreadsheets.Run multiple panels on a single survey to reach different audience segments at once.Available now for Surveys and customers on the Enterprise plan. Reach out to your Customer Success team to get started.Quotas announcement

AI File Upload: now with more survey options

by Paresh VakhariyaThe AI File Upload Builder now imports more question types, more study types, and more of your survey/display logic, so the draft Sprig builds matches your document even more closely. Upload a PDF or Word doc and get a launch-ready survey with skip logic, display logic, randomization, and required questions already in place.

New

  • Voice and video questions. Include voice or video questions in your document and Sprig builds them into the draft, ready for respondents to answer by speaking or on camera.
  • AI Dynamic Questions and AI Follow-Ups. Specify either in your document and Sprig configures them during import, so your survey adapts in real time from the first launch.
  • Consent and legal questions. Capture respondent consent or legal acknowledgment as part of your imported survey.
  • Display logic. Add “DISPLAY LOGIC:” notes next to questions to show them only when a condition is met. Sprig brings the logic in exactly as written.
  • MQSP and IPS support. Upload documents for Multi-Question Single Page studies and In-Product Surveys, not just standard Surveys. When your document explicitly specifies IPS, Sprig defaults to building an In-Product Survey.

Improved

  • Rate every draft. Use the new up/down vote buttons on file upload output to tell us how the draft turned out. Your feedback directly improves the builder.
  • Refreshed interface. The builder now matches Sprig’s new design system.
  • Easier review. The Design Agent pane and survey editor scroll independently, and the pane auto-scrolls to reveal the latest Design Agent messages.
  • More accurate imports. Upgraded the underlying model and refined the question and study schemas for cleaner, more reliable drafts.

Fixed

  • File caching that could serve an older version of your uploaded document
  • “END” skip logic terminology not being picked up, leaving fields blank
  • Question numbering off by one
  • Single select questions incorrectly converting to text prompts

New: AI Translations

by Paresh VakhariyaGreat news! Now, you can translate your entire survey with AI, every question, description, choice, and button label, in seconds.No more exporting CSVs, routing files to translators, and waiting days to launch global research.To use AI Translations, select Add language in the Language card of your study’s Questions tab, choose your language(s), and select Translate with AI. Review and edit any translation inline, then set your language targeting and launch.If you update your survey, regenerate translations anytime. Note that regenerating replaces all existing translations, including manual edits.Changelog AI Translation

New: Response-based Quotas for Surveys

by Laura Desmond-BlackGet exactly the responses you need by setting response-based quotas for Surveys.Create up to three screener questions that can be used to define user segments that you want to collect data for. Set targets for each segment. Use quotas to filter the responses collected.Check out the documentation so you can use them in your next Survey!Quotas announcement

New: Add an image to a question

by Laura Desmond-BlackGreat news! You can now add an image or gif to a question and easily test a new logo, name, or UI element.It’s easy to get started: look for the Add Media button near the “Required” toggle in the question header; it’s available for most question types. Follow the file type and size requirements and preview and test the survey as usual. If you prefer not to use this, Admins can always disable it in Settings > Surveys > Configure. Learn more to get started today!Available for Surveys and In-Product Surveys on mobile and web.Note: The Admin setting was initially off by default. This was changed to being on by default on July 10th.Custom branding announcement visual

New: Hide custom branding on surveys

by Laura Desmond-BlackNow you can hide your logo and brand color when sharing a Survey. To turn off custom branding, navigate to the Settings tab within a Survey (make sure to be in Edit mode), scroll down to the Survey Branding section and select the Hide Branding option.Available to customers on the Enterprise plan.Custom branding announcement visual

New: Surveys have an updated look

by Laura Desmond-BlackBased on your feedback we’ve updated the respondent experience for Surveys to make it even easier to get rich, rapid responses with a beautiful, easy-to-read experience. Small preview of the new layout for Surveys

What’s changed

  • The forward button is now closer to questions and larger so it requires less mouse movement to access.
  • Autofocus has been removed from pages with multiple questions so respondents can drive their own progress.
  • Situations where there was both a forward button in the question and a page-level forward button have been eliminated.
    • Text/URL questions in Surveys no longer have the “No button” option as it’s no longer necessary.
  • The number of buttons that show on a page with multiple questions has been reduced; they’re still visible when AI Follow-up or AI Dynamic questions are present.
  • The display of Matrix questions has been improved.
    • They’ll now expand horizontally if there’s space - no more horizontal scrolling.
    • If the viewport is too narrow, the question will automatically switch to an accordion layout.

New: Create Surveys from your AI client with MCP

by Paresh VakhariyaYou can now create Sprig studies directly from Claude, ChatGPT, or any connected AI client using Sprig MCP. Describe your research goal in plain language and your AI client drafts the study, configures the questions, and them prompt it to save it to Sprig as a draft ready for your review.SprigmcpcreateStudies created via MCP are always saved as drafts first. Launching requires a manual action from you in the Sprig UI.Example prompts to get started:“Create a 5-question onboarding study to understand why users drop off before completing setup.”One a survey has been generated you can prompt it to create a study within Sprig.See Create a Sprig study from your AI client for setup instructions and prompt tips.

New: AI Follow-ups for more Question Types

by Paresh Vakhariya

What’s new in this release

Add AI follow-up questions to
  • Ratings (number, smiley, star)
  • Multiple choice (single and multi-select)
  • NPS
  • Matrix, and
  • Rank order questions so any of these can probe for the “why” behind a response, not just open text.
Also, you can now also run skip logic on a parent question while AI follow-up is enabled. Skip logic runs after the parent question: if a response matches a rule, the AI follow-up is skipped and the respondent routes to the designated question (or the survey ends). Previously you had to choose one or the other.
Added

Sprig MCP is now available

by Paresh VakhariyaConnect your Sprig workspace to AI tools using the Model Context Protocol (MCP). Your studies, responses, segments, and Agent Context are now accessible as live context in Claude, Claude Code, ChatGPT, Cursor, Gemini CLI, GitHub Copilot, and more.Changelog MCP

What’s new

Sprig MCP server Exposes your Sprig workspace data as callable tools via a standard MCP endpoint at https://mcp.sprig.com/mcpAny MCP-compatible AI client can connect and query your data directly.3 tools available at launchOAuth authorization Connections use OAuth 2.0. No API keys to manage. Admins authorize once at the workspace level; members connect their individual accounts with a single click.Admin and member controls Workspace admins connect Sprig for their org. Members authorize their own accounts independently. Access is scoped to each user’s existing workspace permissions.

Supported clients at launch

Anthropic: Claude, Claude Code, Claude CoworkOpenAI: ChatGPT, CodexGoogle: Gemini CLIMicrosoft: GitHub CopilotCode editors: Cursor

What you can do

Pull Sprig data directly into any connected AI client without exporting or copy/pasting:
  • Summarize study results and surface top themes
  • Compare responses across studies or time periods
  • Analyze how responses differ across user segments
  • Generate research summaries, readouts, and hypotheses
  • Look up any study by name or ID
MCP to MCP workflows When Sprig and another tool are both connected to the same AI client, you can act on Sprig data in other systems automatically.e.g. Create Linear or Jira tickets from feedback themes, write research summaries into Notion or Confluence, log NPS signals to HubSpot or Salesforce, and export responses to Google Sheets.

How to connect

Go to Settings → Agents → Sprig MCP to get your MCP server URL and follow the setup steps for your AI client.
Added

New: AI Study Report

by Laura Desmond-BlackUse Sprig’s Synthesize Agent to quickly go from raw responses to a structured report that can easily be edited, downloaded, or shared with team members. Spend less time on manual analysis and more time ensuring insights are able to influence critical decisions.Influence the content of the AI Study Report by adding Agent Context to ensure the report accurately reflects your goals and the particular focus area for the study. Reports are generated based on the Agent Context, the study’s raw responses, and AI Insights generated for the study.Reports follow research best practices with an executive summary, and sections for key insights, strengths, and opportunities. Meaningful quotes from open text questions are included to add depth to findings.Editors can generate reports for in-progress studies that have 10 or more responses, or completed studies.AI Study Reports are available for customers on the Enterprise plan for Surveys, In-Product Surveys, and Feedback studies. Learn more about generating a report for your next study!Note: this feature is being released in stages so you may not see it yet. We expect rollout to be complete by early May.New: AI Study Report
Added

AI Dynamic Questions

by Paresh VakhariyaAI Dynamic Questions Enterprise tier onlySurveys now adapt in real time. AI Dynamic Questions (utilizing the Field Agent) automatically generate relevant open text question based on what each respondents prior questions/responses
  • Add an AI Dynamic Question anywhere in your study. You can also add a custom (optional) prompt to each question.
  • AI reads all prior questions and responses, then generates a short, neutral follow-up using NLP signals like sentiment, intent, and keywords. If it can’t generate safely or quickly, the question is skipped.
  • Results appear in Reports alongside your standard responses.
  • Question styles: Clarification · Depth · Context · Impact · Sentiment · Keyword
  • Safeguards: Moderation filters block PII, bias, and unsafe content. Skip logic and quotas are always respected.
  • Available on: In-product surveys, surveys, and feedback button: Enterprise plans only. No limit on the number of AI Dynamic Questions per study.
What AI uses to generate questions
  • Team context (if available)
  • Agent context pka Study Goals (if provided)
  • All prior questions and responses
  • Question prompt (if entered)
  • NLP signals: intent, sentiment, topics, and entities
💡 Start with 1–2 AI Dynamic questions per survey to add depth without increasing respondent fatigue.AI Dynamic Questions
Improved

Prototype Testing Enhancements

by Laura Desmond-BlackFor those of you who use Sprig to test new ideas and concepts, we have two enhancements to share:
  1. You can now include published Figma Make and Lovable prototypes in Surveys. Get feedback on these highly dynamic prototypes just like you can for more traditional prototypes by placing them within a broader survey that might include multiple ideas. Learn more.
  2. For those who share AI-generated prototypes directly with users, we’ve validated that you can install the Sprig SDK into the prototypes themselves so that Feedback studies or In-Product Surveys can be part of the experience. Results show in Sprig just like when you launch studies in your live apps. Now you no longer have to rely on manual, in-person, or ad-hoc processes to get feedback on these vibe-coded ideas. Learn more.
Happy testing!Prototype Testing Enhancements
Added

AI Follow-up Question

by Paresh VakhariyaAI Follow-Up automatically generates personalized, open-ended probes based on a respondent’s specific answer, capturing richer detail without manual programming.

Key Features

  • Supports Open Text questions; currently unavailable for Voice/Video. More question types to have AI Follow-up questions soon.
  • Users must choose between AI Follow-Up or Skip Logic per question.
  • Skips automatically if a relevant or safe question cannot be generated quickly.

Why use AI follow-up questions?

  • AI follow-up questions help turn vague feedback into specific, actionable insights by probing for clarity, examples, and root causes.
  • They mimic a live interviewer at scale, improving response quality without adding researcher workload.

How to Use

  • Enable via the toggle in Study Setup for any Open Text question.
  • Context used: Uses study goals, previous responses, and NLP signals (sentiment, intent) to tailor probes.
  • Generates questions focused on clarification, impact, sentiment, or depth.
  • Results: View both the AI-generated probe and the respondent’s answer in the Results tab.

Best Practice

  • Use 1–2 AI Follow-Up questions per survey to balance deeper insights with respondent experience. AI Follow-up Question
Added

New: Display Logic

by Laura Desmond-BlackDisplay Logic is now available for Surveys, In-Product Surveys, and Feedback studies for customers on the Enterprise plan 🎉Now you can easily configure questions to show when a respondent meets specific criteria based on their prior responses in the survey or user attributes you’ve stored in Sprig, like their plan or region. This allows you to ask customers a question with options that are relevant to them (Mets, Jets, or Nets for those in New York and Bears, Cubs, and Bulls for those in Chicago) which will lead to higher engagement and richer data.Check out the documentation to learn more about setting up Display Logic.New: Display Logic
Added

New: Attribute Piping

by Laura Desmond-BlackGeneric questions are out; tailored experiences are in. Starting today, you can use the attribute data you already store in Sprig to customize your survey questions and descriptions in real-time.Why this is great: more context for respondents means higher completion rates and higher quality responses. Instead of asking, “How much value do you feel like you’re getting from your paid plan?” ask, “How much value do you feel like you’re getting from your Enterprise plan, Sarah?”How it works: Just like Response Piping, reference any attribute stored in Sprig directly within the question or description text.Availability: Attribute Piping is available for customers on the Enterprise plan across In-Product Surveys, Surveys, and Feedback studies.👉 See how to set it upImage of a survey question with attribute piping.
Improved

Display Limits for Choice Randomization

by Laura Desmond-BlackWith this release customers on the Enterprise plan gain an additional configuration option when randomizing the choices offered to respondents in Multiple Choice: Multi-Select and Matrix questions.Now when setting choices to display in a randomized order in these questions there will be an option to limit the number of choices displayed. For example, if you have a list of 20 themes that you’d like respondents to select from but you don’t want them to become overwhelmed with the full list, you can choose to limit the number of choices displayed to only 6 or 8.See our Help Center documentation to learn more.Display Limits for Choice Randomization
Improved

Date filters for CSV Exports

by Laura Desmond-BlackDo you ever wish you could export survey response data for a specific timeframe?Well, now you can! You can now choose a timeframe when requesting a CSV export so you can jump into analysis faster. Choose between preset or custom timeframes. If your survey has more responses than are supported for CSV exports (950,000) you can reduce the number of responses using the new filters and continue with your work. Learn more.Date filters for CSV Exports
Added

New Question Type: MaxDiff

by Laura Desmond-BlackMaxDiff questions are here! 🎉 🥳Gather detailed insights from respondents as you consider how to prioritize improvements or refine brand messaging with intuitive researcher and respondent experiences. Use the recommended setting to configure the question quickly or define your own experiment structure with the custom setting. Get a sense for how respondents feel about what you’re asking them to rate using the built-in best-worst summary or download the CSV to run your own analysis. Check out the documentation to learn more.New Question Type: MaxDiff
Added

Conversational Surveys

by Paresh VakhariyaWe have introduced Conversational Surveys: a new, chat-style survey experience that makes responding feel more natural and engaging.Instead of displaying multiple questions on a single page, Conversational Surveys present questions one at a time, creating a smooth, dialogue-like flow. Respondents interact as if they’re in a friendly conversation, leading to a more human, immersive, and enjoyable experience.Check out Conversational surveys to learn more about using this new functionality in your surveys!Conversational Surveys
Added

Validation for Multiple Choice Multi-Select questions

by Laura Desmond-BlackWe’ve added new validation options for Multiple Choice Multi-Select questions so that you can capture exactly the data you need from respondents. There are now three settings for validating responses to these questions:
  • Unlimited - Respondents can select as many choices from the list as they’d like.
  • Maximum - Set an upper limit for how many choices respondents can select.
  • Range - Set both lower and upper limits for how many choices respondents can select.
Check out the documentation to learn more about using this new functionality in your surveys!Validation for Multiple Choice Multi-Select questions
Improved

Surveys are out of beta

by Laura Desmond-BlackWe’re pleased to announce that Surveys have reached general availability!Over the course of the 3 month beta we added tons of new functionality including page-level Randomization, Rank Order questions, multiple questions per page, and Response Piping. We loved seeing how quickly you incorporated these new capabilities into your surveys and and appreciate all of the feedback you shared as you tested and launched surveys.While the beta is over, we’re just getting started—we have many releases planned for the next few months including:
  • Conversational Respondent UI: A modern, chat-style survey experience that feels more human and drives better response rates. Choose when to deliver surveys in this format or the standard format with a per-study setting.
  • MaxDiff questions: Quickly get detailed information about your users’ preferences with an easily configurable question.
  • AI Study Builder: Upload your research plan and generate a complete survey in moments.
Wondering what happens now that the beta is over? Starting November 1st, access to Surveys will be limited to 25 responses per month for customers who don’t have Surveys in their contract. If you’re interested in continuing to send Surveys, reach out to our Sales team or your Customer Success Manager!Surveys are out of beta
Added

New: Response Piping

by Laura Desmond-BlackResponse Piping is now available for In-Product Surveys, Surveys, and Feedback studies.Now you can provide a highly-personalized experience for respondents and ensure they get the most relevant survey-taking experience possible, which will result in increased response rates and better response data for you.Check out the documentation to learn more and include it in your next survey!New: Response Piping
Added

Introducing: Rank Order Questions

by Laura Desmond-BlackNow available for In-Product and Surveys: Rank Order Questions 🎉With this new question type, you can see exactly how your users rank multiple options. That clarity helps you make confident, data-driven decisions. No more guessing which features, messages, or experiences matter most.Rank Order questions are available today in Surveys. To use them with In-Product surveys you’ll need the latest version of the web SDK which was released yesterday. Native mobile SDKs will be available by the end of the week, and React Native and Segment.io SDKs will be available next week. Check the Changelog for updates. Also available are new CSS classes and styles so Rank Order questions can match your brand.Learn more about setting up Rank Order Questions in Help Center.Introducing: Rank Order Questions
Improved

Sprig Mobile Replays: Capture WKWebView views and SwiftUI text and images

by Laura Desmond-BlackStarting with iOS SDK version 4.24.7, you can opt-in to capturing WKWebView views as well as SwiftUI text and images so that more content from your app is visible in Replays. These options can be found in Settings > Replays > Configure > iOS.These new settings give you the ability to capture more content from iOS apps while also respecting any selections you’ve made from the Basic, Moderate, and Strict privacy options.Sprig Mobile Replays: Capture WKWebView views and SwiftUI text and images
Added

Randomization for pages and questions

by Laura Desmond-BlackWe’ve added the ability to randomize pages and questions within Surveys. Now you can:
  • Randomize all the pages and questions in a survey with one click (and undo it with one click too)
  • Pin specific questions so they stay in place
  • Easily see which questions are randomized or pinned with new indicators that show next to question and page titles
To try it, look for the new “Randomize” button in the Action Bar at the top of the Study Editor, it’ll appear once the survey has at least one question.We’ve also added this functionality to Feedback and In-Product Surveys–look for the same button in the Action Bar.Randomization for pages and questions
Added

Surveys: Beta now open

by Laura Desmond-BlackThe beta for Long-From Surveys is now open to all customers on paid plans. From now until October 15, 2025 you can use Long-From Surveys, up to 2,500 responses/month, for free. Share longer surveys, with multiple questions per page with your user base wherever you can embed a link. Send personalized surveys in multiple languages, with logic that ensures respondents answer the right questions. Get insights quickly from Sprig AI, the same way you can for In-Product Surveys. Check out the documentation to learn more.Surveys: Beta now open
Improved

Easily Collaborate With Direct Response Sharing in Slack

by Maha ChaudhryIt’s now easier to share Sprig insights with your team. Slack notifications for new responses include direct links to specific feedback so you can quickly dive in. In the Sprig app, the Responses tab also features a new Share Response dropdown option, making it simple to send individual responses to your teammates. Set up your Slack integration, or try sharing a response today.Easily Collaborate With Direct Response Sharing in Slack
Improved

Get More Actionable Themes With Improved Replays AI

by Maha ChaudhryAI Analysis for Replays just got a powerful upgrade. Sprig AI now processes more clips more often and with greater accuracy. Your themes are now richer, more actionable, and always reflect the latest trends in your users’ behavior. Check out the improved AI themes in your Replays.Get More Actionable Themes With Improved Replays AI
Added

Detect Friction At Scale With Frustration Signals for Always-On Replays

by Maha ChaudhryFrustration Signals are now in beta for Always-On Replays. Sprig automatically flags sessions with rage and dead clicks, making it easier to identify points of friction and take action to improve the user experience.Detect Friction At Scale With Frustration Signals for Always-On Replays
Added

Surface the Highest-Signal Sessions With Daily Clip Limits

by Maha ChaudhryYou can now set a daily cap on Always-On Replay clips by product and environment, giving you more control over volume and helping your team stay focused on the sessions that matter most. By reducing noise, you can more easily prioritize high-signal behavior and uncover actionable insights faster. Head to the Configure tab within your Heatmaps & Replays settings to try it out.Surface the Highest-Signal Sessions With Daily Clip Limits
Added

Reveal Friction Automatically with AI-Powered Always-On Replays

by Maha ChaudhryUnderstand how users move through your product and spot friction faster with AI-Powered Always-On Replays. Sprig AI automatically recreates sessions, organizes behaviors into clear flows, and highlights key pain points. Plus, built-in advanced privacy controls make it easy to mask sensitive fields and customize exclusions. Explore AI-Powered Always-On Replays by heading to the Behavior tab in your Sprig account. (Requires Sprig SDK update)Reveal Friction Automatically with AI-Powered Always-On Replays

Earn $250 for Every Qualified Referral to Sprig

by Maha ChaudhrySprig’s Referral Program makes it easy to share Sprig with your network—and get rewarded for it.If you know someone who’d benefit from Sprig’s product experience platform, refer them to our team. Whenever your referral leads to a qualified meeting, we’ll send you a $250 gift card as a thank-you.Here’s how it works:
  1. Submit a qualified referral
  • Your referral must meet all of the following:
    • Role: UXR or Product Design, manager level+
    • Company: 150+ employees, U.S.-based
    • Budget: Can purchase Sprig Enterprise
    • Sales status: Not in an active deal with Sprig
  1. Receive your bonus
  • Payout timing: After an annual contract is signed
  • Bonus amount: $250 via digital gift card
  • Referral limit: Unlimited—get rewarded for each qualified referral
  • Payout method: Sent via Sendoso
👉 Click here to refer a contact hereEarn $250 for Every Qualified Referral to Sprig
Added

Uncover Friction Points with Frustration Signals in Sprig Replays

by Maha ChaudhryQuickly spot friction points in your product with frustration signals in Sprig Replays. Now, Sprig can detect and highlight dead clicks (clicks that have no effect on a page) and rage clicks (multiple rapid clicks in one area) within a user’s session. By surfacing these moments of user frustration, you can take immediate action to streamline workflows, reduce user pain points, and improve conversion rates. Go to any Replay study and play back the session clips to see any frustration signals in your user’s experience.Uncover Friction Points with Frustration Signals in Sprig Replays
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Unlock Continuous User Insights with Always-On Replays

by Maha ChaudhryGet continuous, real-time insights into user behavior across your product with Always-On Replays. This feature (currently in beta) automatically reproduces user sessions across your product without any manual setup, enabling you to surface behavioral patterns and usability pain points passively. If you want to try Always-On Replays firsthand, request access to our beta program today! (Sprig SDK update required)Unlock Continuous User Insights with Always-On Replays
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Reproduce Users’ App Journey with Replays for Mobile

by Maha ChaudhryUnderstand how users navigate your mobile app and uncover opportunities to improve the experience with Sprig Replays for iOS, Android, and React Native. Replays for Mobile lets you reproduce key moments from the user journey, helping you identify friction points, validate changes, and prioritize new features for your mobile experience. To try it out, create a new Replay study and select Mobile App under Delivery Platform. (Sprig SDK update required)Reproduce Users’ App Journey with Replays for Mobile
Improved

Achieve Faster Insights Using AI Study Creator for Replays

by Maha ChaudhryThe Sprig AI Study Creator now includes Replay study templates, allowing you to quickly and effortlessly generate Replays tailored to your specific product goals. To get started, navigate to the Sprig dashboard and click New Study in the navigation menu. At the top of the page, simply enter your study goal and select Generate Ideas. Based on your input, Sprig AI may recommend a Replay template that aligns with your objectives, helping you gain actionable insights faster.Achieve Faster Insights Using AI Study Creator for Replays
Improved

Enhance Survey Usability with Sticky Headers and Footers on Web

by Maha ChaudhryIn-product Surveys now feature fixed headers and footers, making it easier for users to complete surveys by keeping important information visible at all times. This design update is currently available on web surveys, with mobile support coming soon. To enable this feature, ensure you’re using Sprig Web SDK v2.32.4 or later—your web in-product Surveys will automatically include sticky headers and footers with no additional set up.Enhance Survey Usability with Sticky Headers and Footers on Web
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Turn Product Insights into Impact with Sprig AI Recommendations

by Maha ChaudhryNow, Sprig AI provides actionable suggestions to improve your product by analyzing user behavior and sentiment data from your Sprig studies. Click on any Opportunity to reveal the unique product challenge Sprig AI has uncovered, along with actionable recommendations to address it. Beyond the Sprig Home page, you’ll find Opportunity insights and their corresponding AI Recommendations on the Sprig Home page, as well as the Summary page for Survey and Feedback studies, with support for Replays and Heatmaps coming soon.Turn Product Insights into Impact with Sprig AI Recommendations
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Expand Survey Flexibility with Matrix Questions Now Available on Mobile

by Maha ChaudhryMatrix questions are now available for mobile web and app surveys, extending their use beyond desktop web surveys. On mobile, matrix questions automatically use an accordion format for easy navigation, and this display option is now also available for desktop surveys. To add a Matrix question to your survey, select “Add Question” in the Study Editor and choose “Matrix”. (Sprig SDK update required)Expand Survey Flexibility with Matrix Questions Now Available on Mobile
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Generate Insights Across Your Entire Product with Sprig AI Explorer

by Maha ChaudhrySurface actionable insights about your entire product experience with Sprig AI Explorer’s cross-study analysis. AI Explorer reviews data across all of your Survey and Feedback studies, generating customized reports that answer your unique product questions. Plus, you can filter your insights based on specific Sprig studies and date ranges. Try it out by heading to the Explorer page in the Sprig navigation bar and clicking + New Report.Generate Insights Across Your Entire Product with Sprig AI Explorer
Improved

Get More Precise Insights with the Heatmap Background Selector

by Maha ChaudhryNow, you can select the most relevant background for your Heatmap study, allowing you to choose a page variant that best aligns with your study goals—no longer limited to the first captured session. This enhancement provides more flexibility and precision in gathering insights. Just go to a launched Heatmap study, select the gear icon next to the heatmap visual, and click “Change Background”.Get More Precise Insights with the Heatmap Background Selector
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Discover Deeper Engagement Insights with Scrollmaps

by Maha ChaudhrySprig Heatmaps now includes scrollmaps, enabling you to visualize how far your users scroll down a page in your product or website. This new addition can help you identify features and content that may capture or lose attention, so you can make smarter decisions to boost user experience. Check out scrollmaps by heading to the Summary page of any of your Heatmaps.Discover Deeper Engagement Insights with Scrollmaps
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Simplify Your Workflow with the Improved “New Study” Button

by Maha ChaudhryWe’ve made it even easier to get started in Sprig! Now, you can create a study directly within the “New Study” button located in the Sprig app’s sidebar, instead of having to go through the Sprig Template Gallery. This update allows you to quickly launch studies without any extra steps, so you can focus on collecting product experience insights faster. Give this improvement a try by creating a new study today.Simplify Your Workflow with the Improved "New Study" Button
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Enhance Your Analysis with Filters for Individual Study Responses

by Maha ChaudhrySprig now offers a new way to dive deeper into your study results with individual response filtering. This update gives you the ability to filter down on specific study responses based on the time period or how users answered particular questions. This makes it easier to parse through individual responses to find the insights that matter most. Try out the new filtering option by heading to the “Responses” tab in any of your studies.Enhance Your Analysis with Filters for Individual Study Responses
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Rapidly Launch Sprig Studies with the AI Study Creator

by Maha ChaudhryWith the new AI Study Creator, anyone on your team can instantly generate Sprig Surveys that are tailored to solve your specific product goal. Sprig AI even generates custom multiple choice, rating scale, and open text questions for your survey, so you’ll always ask your users the right questions. To try the AI Study Creator, click “New Study” in the Sprig nav, enter your study goal, and click “Generate ideas.”Rapidly Launch Sprig Studies with the AI Study Creator
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Understand Product Behavior at Scale with Sprig Heatmaps

by Maha ChaudhrySprig’s newest product, Heatmaps, lets you visualize your users’ in-product clicks, scrolls, and movements to see exactly how they interact with your product. Plus, Sprig AI analyzes your Heatmap results to automatically uncover opportunities to improve your product experience. Launch a Heatmap by clicking “New Study” in the Sprig nav and selecting “Heatmap” under “Create from Scratch.”Understand Product Behavior at Scale with Sprig Heatmaps
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Organize Your Sprig Study Insights with Dashboard Improvements

by Maha ChaudhryWe’ve made a ton of user-requested updates to Sprig Dashboards! With these new Dashboard updates, you can now save and pin charts with advanced filters, drag and drop charts, name your charts, and see the responses behind Open Text AI themes within a chart. To try this new Dashboard functionality, pin a results chart from a recent study or update one of your existing Dashboards.Organize Your Sprig Study Insights with Dashboard Improvements
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Instantly Launch Sprig Feedback Studies With New Templates

by Maha ChaudhrySprig’s expert-made Template Gallery now includes Feedback templates so that you can launch Feedback buttons in just a few clicks. These templates are designed to address common product goals, from continuously collecting product feedback to finding and fixing pain points. Just enter “Feedback” in the Template Gallery search bar, filter by Feedback study type, and pick a template that matches your goal.Instantly Launch Sprig Feedback Studies With New Templates
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Customize Your Sprig AI Analysis Insights With New Study Goals

by Maha ChaudhryNow, you can share your study goal with Sprig AI to receive results that are tailored toward your study objectives across your AI Summary, Open Text Analysis themes, and ongoing insight generation. Try it out by going to any of your Sprig Survey and Feedback results and adding your specific study goal. Your AI Analysis will refine based on your goal, and your study’s underlying response data will remain unchanged.Customize Your Sprig AI Analysis Insights With New Study Goals
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Quickly Find Essential Study Details With The Expanded Study Sidebar

by Maha ChaudhryNow, you no longer need to enter the Sprig Study Editor to audit or debug a study. You can find additional settings displayed in your study sidebar, including targeting, multi-language settings, logic grouping, and Replay clip configuration. Just head over to the Studies tab and click into any of your studies to see the expanded sidebar details.Quickly Find Essential Study Details With The Expanded Study Sidebar
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Effortlessly Launch Sprig Replays With Newly Added Templates

by Maha ChaudhrySprig’s expert-made Template Gallery now includes Replay templates, so you can launch Replays in just a few clicks. These templates are designed to answer common product questions, from spotting UX friction points or optimizing new features. Just enter “Replay” in the Template Gallery search bar and select a Replays template that matches your goal.Effortlessly Launch Sprig Replays With Newly Added Templates
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Seamlessly Launch Sprig Studies With New Study Editor Improvements

by Maha ChaudhryWe’ve made a host of user-requested optimizations to the Sprig Study Editor! These updates include the ability to: add rich text editing to all question types, drag and drop Multiple Choice responses, show Multiple Choice responses in a dropdown, add a footer to Open Text questions, and skip adding video prompts for Voice and Video questions. Test out these updates by creating a study from scratch or a template.Seamlessly Launch Sprig Studies With New Study Editor Improvements
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Capture Continuous Feedback Right In Your Product Or Website With Sprig Feedback

by Maha ChaudhrySprig Feedback, the newest addition to our product experience platform, empowers you to effortlessly capture continuous user feedback right in your product or website, so you always know what your users are thinking.Here’s how Sprig Feedback enables you to continuously learn from your users:
  • Seamless Setup: Launch Feedback buttons across your core flows in minutes and enjoy ongoing insights without having to lift a finger again.
  • More Feedback, Less Effort: With passive Feedback buttons built into your product experience, expect to receive up to 3x more responses from your users.
  • Actionable Recommendations: Use the Sprig AI you know and love to instantly analyze feedback and receive recommendations to take your product to the next level.
Feedback is now available to all Sprig users.Launch a Feedback study here to try it out!Capture Continuous Feedback Right In Your Product Or Website With Sprig Feedback
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by Maha ChaudhryOur customer-favorite Template Gallery is now even better with our latest update, enabling you to explore study templates by product use cases. You can easily create and launch studies that are tailored to your specific product goal with templates that cover every product question, from gauging feature satisfaction to understanding user personas. Try out the Template Gallery and effortlessly launch a Sprig study to solve your most important product challenges.Launch Studies In A Flash With The New And Improved Sprig Template Gallery
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Easily Share Sprig Insights With Your Team With The Updated Channel-Specific Slack Integration

by Maha ChaudhryWe’ve revamped our popular Slack integration, enabling you to send Sprig study response data to specific Slack channels of your choice. This new and improved integration makes it easy for your team to gain visibility into the Sprig insights that are most relevant to them.To test it out, first connect your Slack account to Sprig. Then, add Slack notifications right after you launch for a new study and on the Connect tab for an in-progress study. Check out our Help Center for more details.Easily Share Sprig Insights With Your Team With The Updated Channel-Specific Slack Integration
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Accelerate Your Time To Insight With An AI-Optimized Study Results Page

by Maha ChaudhryNow, your Sprig studies’ most valuable product takeaways are front and center with the updated study results page. You can easily find your study results’ AI Summary at the top, plus we’ve added an AI Insights sidebar featuring product opportunities, correlations, trends, and strengths surfaced from your study. To explore the AI-optimized study results page, just head over to any of your in-progress or completed Sprig studies.Accelerate Your Time To Insight With An AI-Optimized Study Results Page
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Automate Your User Insights With AI-Powered Session Replay Analysis

by Maha ChaudhryNow, you can leverage the power of AI to instantly pull actionable insights from your Sprig Replays. AI Analysis for Replays reviews and organizes your Replay clips into themes based on specific actions your users take in your product. Here’s why it’s a game-changer:📈 Scalable Insights: It can be near impossible to watch every session recording that’s captured in your product. But with Sprig AI, no clip goes un-analyzed. They’ll get grouped into key themes to give you a holistic view of how users interact with your product.⏱️ Time Savings: Say goodbye to manually sifting through session recordings in search of meaningful takeaways. Let Sprig AI identify user behavior patterns for you, so you can spend your time putting those insights into action.🤝 Enhanced User Understanding: Gain an unprecedented understanding of your users’ experience. With the power of Sprig AI, you can automatically uncover valuable insights into your users’ behavior, needs, and pain points.AI Analysis for Replays is now available to all Sprig users. To try it out, just launch a standalone Replay in Sprig. Once it’s done capturing session clips, click Generate Groups and Sprig AI will categorize the clips to reveal trends in your users’ behavior.Automate Your User Insights With AI-Powered Session Replay Analysis
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Get A Steady Stream Of Product Opportunities With Sprig AI Product Insights Feed

by Maha ChaudhrySprig AI Product Insights Feed is now available in your account! This AI-powered feed automatically surfaces the most valuable product takeaways across all your Sprig studies in one spot. You’ll see survey result summaries, plus product insights like opportunities, trends, correlations, and strengths. Head over to the Home tab in the Sprig app to explore the insights your team has already captured.Get A Steady Stream Of Product Opportunities With Sprig AI Product Insights Feed
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Customize Multiple Choice Survey Questions With New Response Choice Options

by Maha ChaudhryBy popular demand, we’ve added a pinned response option, which anchors specific Multiple Choice responses to the bottom of your choices, even if you randomize the order. And we’ve built a “None of the Above” response option, which stops respondents from selecting extra choices for Multi-Select questions. To try them out, add a Multiple Choice survey question and click the Add Choice dropdown. (Requires Sprig SDK update)Customize Multiple Choice Survey Questions With New Response Choice Options
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Target Studies Using Data From Your Stack With Our RudderStack Integration

by Maha ChaudhryWith the Sprig & RudderStack partner integration, you can get even more precise with filtering your study audience. This integration enables you to hyper-target your Sprig in-product Surveys and Replays using customer event data sourced from multiple platforms via RudderStack. To connect Sprig & RudderStack, follow the directions listed here. There’s even a code-free installation option!Target Studies Using Data From Your Stack With Our RudderStack Integration
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Get More Detailed User Feedback With Matrix Survey Questions

by Maha ChaudhryEfficiently ask your users several questions about a similar idea with the new Matrix question type. To add a Matrix question to your next survey, click Add Question in the Study Editor, and select Matrix in the dropdown menu. Note that Matrix questions are optimized for Desktop Web delivery, so they won’t be shown to Mobile Web users and can’t be used in Mobile App surveys. (Requires Sprig SDK update)Get More Detailed User Feedback With Matrix Survey Questions