Web & Mobile Studies

Web and Mobile studies enable you to trigger studies to specific users at specific moments directly within your product experience. Send studies to particular users at particular points in time, resulting in hyper-relevant insights, higher response rates, and more confidence in your data.

Events are used to trigger Web and Mobile studies. An event can be any action in your web or mobile application that allows you to track user behavior. Examples of events include visiting a page, clicking a button, and scrolling to a specific position on a page. If you want to refine further who will receive a Web or Mobile study, you can also assign attributes to the users and use those attributes to filter who specifically receives your study.

To trigger and filter studies using events and attributes, you'll need to ensure that you've installed the SDKs on either web or mobile.