Study Questions

After clicking + New Study, then either Create from Scratch or Browse Templates, you have a number of options to customize your study. You can edit, add or delete questions. You can create skip logic to manage the flow between questions and you can customize the thank you note.

You can also Edit studies after launch. However, be mindful as some changes to study questions post-launch may corrupt the dataset and potentially result in false insights, see here for more information.

Blank Study From ScratchBlank Study From Scratch

Blank Study From Scratch

Adding a Question

To add a question click Add Question. A menu will appear. Select the question type you would like:

Question Type


One to Five Scale

Also known as a 5 point Likert scale. A rating scale to measure respondents attitudes to a statement

Open text

An open text response to a text question. The themes analysis is performed on the response to this question type.

Multiple Choice Single-Select

For example, What color is your hair? Possible answers may be Black, Brown, Blue, Green, Gray, Unknown/Other.

Multiple Choice Multi-Select

For example, Select all the fruit you like? Possible answers maybe Orange, Apple, Banana, Pear, Peach, Grapefruit.


For more information on the Net Promoter Score question, click here.

Text / URL prompt

For more information on text / URL prompts, click here.

Voice & Video

For more information on audio and video questions, click here.

Deleting a Question

To delete a question:

  1. Click Ellipses next to the question.
  2. Select Delete.

Editing Text

You can edit the question, subheader, placeholder, and button text by clicking on the text field.

You can delete the question, subheader, placeholder, or button text by clicking on Trash next to the field.

You can add subheader, placeholder, or button field by clicking on Ellipses, select Customize Copy, and then select the corresponding field.

Adding Skip Logic

Click Add Logic to add Skip Logic.

Skip Logic is a feature that allows you to guide respondents to the next question based on their prior answers. For example, if you had a One to Five Scale question, you may decide to have different questions for respondents who answered One, versus those who answered Five. Read more about Skip Logic here.

Customize Thank You Card

By default studies, end with a Thank You card. You have the option to hide or customize the Thank You card.

  1. Select the Thank You card by clicking on Expand.
  2. For most study platforms, you can decide to show/hide the Thank You card by clicking on Show Thank You Card. For link and email studies, the Thank You card will always be shown.
  3. You can edit the headline and subheader by clicking in their respective text fields.

Questions and Language

Sprig supports over 70 languages. A question may be in one language, and its response may be in one or more other languages. Upon request to support, all study responses are then translated into English to enable analysis that uncovers themes (similar sets of responses) in one dataset. For example, you may have one study with responses in French and English. The French responses will be translated, and a common set of themes will be developed for both sets of responses.

For web and mobile studies, you may also decide to trigger a study in one language or another based on the language in the page being displayed or the browser's locale. When you create separate studies for each language, there will be a different dataset for each study. If there is an Open Text question, there is a translation to English and a corresponding analysis for each study. The Open Text theme analysis is performed on the original English or an English translation.

Question UI element translation

For web and mobile studies, by default, the following question UI elements are translated based on the survey respondent's browser/system language (example given in English): the question subtitle ("This will help us improve your experience."), open text placeholder ("I think that..."), "Next" and "Finish" buttons, and end text ("Thanks for your input!"). They are translated into the following languages: German (DE), Spanish (ES), French (FR), Hindi (HI), Italian (IT), Japanese (JA), Korean (KO), Portuguese (PT), Russian (RU), and Chinese (ZH). For email and link surveys, these elements will remain in English. To disable this translation, you may set custom values for these UI elements.