# Amplitude

The Sprig and Amplitude integration enables you to get the full picture of your product experience by uniting your user insights and product analytics in one platform. This integration automatically sends your Sprig survey data to Amplitude in real time, so you can analyze product metrics alongside customer sentiment to uncover the “why” behind your users’ behavior. By pairing your qualitative and quantitative data, your team can surface and solve customer issues, deeply understand users' needs, and make product decisions with conviction.

Here are some of the many ways your team can use the Sprig & Amplitude integration to elevate your product development process:

✔️ Continuously track your critical user journeys to surface pain points and understand how to solve them.
✔️ Collect continuous user feedback and analyze results by segment or use to build new cohorts.
✔️ Detect a drop-off point in your conversion or onboarding flow and pinpoint the exact reason behind it.

## FAQs

### How do I connect Sprig and Amplitude?

This integration is available to Sprig Starter and Enterprise Plan users and all Amplitude users.

2. Under Organization Settings, click Projects, and click into the project you'd like to integrate with Sprig

3. Copy the API Key

7. Sprig study responses will begin flowing into Amplitude under the event name sprig_study_response