AI Analysis

What is AI Analysis?

Sprig AI Analysis saves you from endless manual analysis by automatically transforming your survey responses and session replay data into actionable product insights with the power of OpenAI's GPT large language model.

Sprig AI Overview

Sprig powers up your user research practices by:

  • Automatically identifying themes and recommendations your analytics can’t show you and delivering insights on your home feed
  • Generating themes from open text responses. Gone are the days of word clouds!
  • Automatically generating survey summaries
  • Grouping replay clips to cut down on the time spent watching clips (in progress)
  • Delivering answers to your ad hoc study questions with Ask AI

Study Goal & Summary

The overview card at the top of a study contains two elements: your study goal and AI summary. Currently study goals and summaries are available on surveys and will soon be expanded to all study types.

Adding a study goal significantly aids AI analysis by increasing priority of information that is most relevant to your current objective. Study goals are used to inform response theme generation, response-to-theme analysis, and the summary of your study’s results.

Find the AI analysis helpful or not? Each and every thumbs up / down you click is used to improve the model!


AI Analysis is powered by OpenAI’s GPT large language models. You can see OpenAI’s privacy policy here.

Sprig sends replay clip data, and survey responses to OpenAI’s GPT model to generate insights, themes, summaries and replay groupings.

Note that OpenAI API data is automatically deleted after 30 days and NOT used to train the Open AI models. Themes are also monitored by humans for quality assurance.