Sprig AI Overview

Sprig’s AI capabilities are designed to assist Researchers, product Managers, and Designers in creating, analyzing, and synthesizing user research studies and survey data.

Specifically, Sprig AI can be used to: (1) help draft survey templates based on aligned survey goals, (2) generate suggested follow-up questions within surveys (coming soon!), (3) analyze open-text responses to identify themes and sentiment, (4) produce study-level summaries and key insights across survey and replay studies, (5) perform cross-study analysis to identify recurring trends or patterns, and (6) incorporate defined study goals to guide and contextualize AI-generated analysis. Sprig AI operates with the power of OpenAI's GPT large language model.

Sprig AI Features

Sprig powers up your user research practices by:

Automatically identifying themes and recommendations your analytics can’t show you and delivering AI insights on your AI product insights home feed
Generating themes from open text responses. Gone are the days of word clouds!
Automatically generating survey summaries, and allowing you to insert study goals for tailored analysis
Grouping replay clips by theme to cut down on the time spent watching clips with Sprig AI powered replay analysis
Enabling cross-study analysis with AI explorer
Building studies using natural language prompts using our AI Builder
Getting deeper open-text answers with our AI-Follow Ups

Sprig's Native AI is available across all Sprig products:

Sprig AI	In-Product Surveys	Long-Form Surveys	Feedback	Replays	Heatmaps
AI Study Summaries and Study Goals	✅	✅	✅		✅
AI Insights	✅	✅	✅
Open Text Analysis (OTA)	✅	✅	✅
Replay Themes				✅ (Web only)
AI Explorer	✅	✅	✅	✅	✅
AI Study Builder	✅	✅

AI Security

AI Analysis is powered by OpenAI’s GPT large language models. You can see OpenAI’s privacy policy here.

Sprig sends replay clip data and survey responses to OpenAI’s GPT model to generate insights, themes, summaries and replay groupings.

Note that Sprig has established the Zero Data Retention (ZDR) agreement with OpenAI. This means that neither our data nor our customers’ data will be stored in OpenAI’s system or used to train OpenAI models.