What is a Conversational Survey?

A Conversational Survey is a chat-style survey experience that presents questions one at a time in a natural, dialogue-like flow. Instead of seeing multiple questions on a single page, respondents interact as if they’re having a conversation. This design is more engaging, feels more human, and often encourages richer responses.

Why Use Conversational Surveys?

• Higher Engagement: Feels personal and lightweight, driving stronger response rates.
• Better Data Quality: Open-text answers come through richer, more authentic, and more detailed.
• Improved Experience: Respondents describe it as more enjoyable, intuitive and natural.

When to Choose Conversational vs. Standard

Choose Conversational if:

• You want deeper insights with richer qualitative feedback (e.g., checkout studies, feature feedback, usability research).
• You want to create a positive and engaging respondent experience.

Choose Standard if:

• You need a fast, efficient pulse check (e.g., quick NPS or CSAT).
• Speed and brevity are more important than open-text depth.
• You’re collecting simple, quantitative metrics.

We recommend offering both formats so you can pick the best fit for your research goal.

• For richer insights and higher completion in longer studies, go Conversational.
• For quick, lightweight measurement, stick with Standard.